Personally, I prefer the “big ones”. As big the client is, the bigger the challenge is for me. The competition to get a job is also bigger. I like that fight!

Most of the people are afraid of “big” clients. They think they are not good enough to get them, or that they don’t have any chance because there are bigger bidders with “big names”.

I believe I can get whoever I want and I am not afraid and I am so bloody good in that!

They don’t expect small players. And then suddenly, I appear . If I don’t get a whole contract, I always get something. That “something” is maybe small today, but it’s a ticket for something big tomorrow.

What about “small ones”?

My experience has taught me that you have more problems with “small” than with “big” clients. They usually don’t know what they want, their employees are not educated enough for their jobs (they don’t want to pay them more or they can’t pay them more), so you have to put a lot of effort to help them or to sell the product or service. Difficult, hard and time consuming job.

But, I am patient person, I still have enough nerves for that kind.

One more thing: they always think they can get a lot, with a small amount of money. Well, perhaps in my next life… it would work in case that I work in a social institution… You have to teach them that success has costs. I also have my costs

Anyway, it’s nice to help them to grow and to become a “big one” – my prefer target group :)  Then you will have one “big” client more
J.L.